CMA • MBA • Dubai-based advisor
Financial discipline. Commercial experience. Advice built around your goals.
Property consultancy supported by AX CAPITAL
The advisor behind the decisions
Elie combines property advisory with a career built across finance, sales, commercial strategy, business development, and management.
Before advising property clients in Dubai, he spent more than a decade managing budgets, cash flow, pricing structures, sales channels, forecasts, supplier negotiations, and growth plans across reputable FMCG companies. As co-founder and managing partner of WeSharp, he has also worked directly with SME owners, particularly in hospitality and F&B.
That experience shapes a practical style of advice: define the objective, examine the numbers, challenge the assumptions, and choose the option that fits the client rather than the loudest opportunity.
See Elie's experienceAdvisory areas
Elie's work connects financial understanding with practical commercial judgment, from a Dubai property purchase to a business growth decision.
A goal-led approach to property selection, whether your priority is rental income, capital growth, a future home, or portfolio diversification.
Commercial guidance for owners who need sharper pricing, sales planning, profitability control, and practical support turning strategy into action.
Structured thinking for decisions where the numbers, risks, and real-world commercial implications need to be evaluated together.
A clearer way to decide
Every recommendation should connect to an objective, a set of facts, and a realistic path forward.
Start with your objectivesClarify the budget, timeline, priorities, constraints, and what success actually looks like.
Filter the market or business options into a focused shortlist worth deeper analysis.
Review the economics, risk factors, trade-offs, and assumptions before committing.
Coordinate the next steps, negotiations, and practical execution with fewer surprises.
Career track record
Figures reflect responsibilities and results stated in Elie's professional CV. They describe past experience and are not performance guarantees.
Experience & education
Elie's background gives him a wider lens on the decisions property investors and business owners face.
Licensed property consultant in Dubai with AX CAPITAL, supported by Elie's finance, sales, and operating background.
Management and commercial advisory for SMEs, with a portfolio spanning hospitality, F&B, accommodation, and e-commerce concepts.
Progressive responsibility across finance, supply chain, pricing, cash flow, budgeting, national sales, channel strategy, and supplier negotiations.
His credentials include an MBA from the American University of Beirut with a 3.9/4 GPA, the Certified Management Accountant designation held since 2015, and a BS in Business Administration.
The property decision series
Clear answers for buying, investing and selling in the UAE. Built around your goal, with practical checklists and sources you can explore.
01Start with your documents and eligibility. Then compare lenders, calculate the full cash requirement and move towards approval.
Read the guide
02Choose the community around your end goal. Compare Yas, Saadiyat, Al Reem and Al Raha through the investment you want to make.
Read the guide
03Find the right agent, agree a supported price and marketing plan, and publish accurate adverts with the required approvals.
Read the guide
04Compare similar properties against the same goal. Look beyond asking prices to total costs, realistic net income and location fit.
Read the guideStart with a focused conversation
Share your budget, priorities, and timeline. The first step is understanding what you are trying to achieve.